Smartphone from Asus with Big Improvement on User Experience - ZenFone 2 Laser 5.0

​  The search for that elusive perfect mobile phone can be a long and challenging one,  as every smartphone user would know. But if ASUS’ globally leading brand value and countless international and local awards this year alone is any indication of its prowess in product innovation, then one need not look far to finally find the smartphone attuned to his multi-hyphenated lifestyle.  As one of its latest mobile unit offerings, ASUS successfully introduced the ZenFone 2 Laser 5.0 (ZE500KL), a smartphone that perfectly embodies the brand’s commitment to put extra premium on both user experience and innovation – what with its several unparalleled key features – while widely considering its value for money (SRP: PHP 7,295.00). This year’s best value smartphone from ASUS Undeniably, ASUS’ most notable mobile unit innovation during 2014 was the best-selling ZenFone 5 – a marvelous smartphone that stood out due to its then unmatched performance. But being the global powerhouse company that it is known to continuously push the envelope of product solutions, ASUS then soon after picked up from the success of the ZenFone 5, raising the bar this year even further by upgrading these features and just recently introducing the even more remarkable ZenFone 2 Laser 5.0 – now significantly equipped with features that one has never quite experienced in a smartphone before. Blazingly Fast Auto-Focus with Focus Speed of Up to 0.03 Seconds ASUS ZenFone 2 Laser 5.0’s rear camera has laser autofocus technology for the fastest possible clarity. Its infrared laser measures distances at lightning speed – and that means near-instant focus as fast as only 0.03 seconds. Compared with traditional contrast focus, ZenFone 2 Laser is easily in the lead by up to 2X faster speed, wherein the infrared laser gets the most accurate distance of the object and the lens simply accelerates itself to the precise position for the imaging. Ultimate screen protection — Corning Gorilla Glass 4  The ZenFone 2 Laser‘s display comes with Corning Gorilla Glass 4 protection against accidental damages. This also makes ZenFone 2 Laser the only smartphone with the best screen protection at this price range. The Gorilla Glass 4 is much stronger than its third generation of Gorilla Glass 3 in many perspectives: its display offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use — making it safer and stronger than ever before. 8MP PixelMaster Camera with f/2.0 Aperture The ZenFone 2 Laser is the first phone in the price range to have an 8-megapixel camera on the back, guided with a laser auto-focus. It also has a dual-LED real tone flash and a 5-megapixel camera on the front. The f/2.0-aperture Toshiba lens manages to focus the subject in a snap and delivers shots with excellent detail, saturation and contrast levels in day-light conditions. The combination of the excellent hardware and software truly delivers the best in class camera solutions. 5 Magnetic Speakers for 41% Louder and Less Distorted Sound To provide better sound output, the speakers of ZenFone 2 Laser are constructed with five layers of magnets in a large chamber so the bass sound is much better than the traditional 1 or 3 magnet speaker. In general, the sound is crystal clear with 41% increase in louder volume, lower frequency extended by 14% and distortion frequency improved by 12%.  “While just being one of the newest offerings in our continuously growing smartphone product line, the ASUS ZenFone 2 Laser 5.0 has already widely earned the public’s attention due to its unprecedented performance and functions. Among which, users have raved about its extraordinary photography features and audio capabilities, its impressive battery life (up to 13 hours), and its top-of-the-line cover glass protection. With these many innovations in place, it is undeniable that the ZenFone 2 Laser 5.0 has greatly advanced the smartphone user experience function.” shares ASUS Philippines Marketing Manager Jamie Zaldivar.   -###-  AVAILABILITY & PRICING ZenFone 2 Laser is now available in all authorized re-sellers nationwide for as low as P7,295 (ZE500KL) and P8,695 (ZE550KL) ### About ASUS ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue for 2014 was approximately US$14.5 billion.

ASUS Launches ZenLooks: Case Design Challenge Open For All Aspiring Artists and Creative Enthusiasts

 ASUS calls on the country's most skilled designers to create a new ZenFone 2 Case, with the chance of collaborating with the ASUS team to have your very own design manufactured

    

ASUS today announced the launch of ZenLooks, a regional online design competition that invites all aspiring, creative designers and artists to test their skills and have a hand at  creating their own ultimate gadget accessory – a new case for the stylish ZenFone 2. 

The ZenLooks competition, which runs from November 9 - December 6, is inspired by ASUS’ recent Incredible Catwalk collaboration with Filipina fashion icon Kim Jones, wherein ASUS and Kim created Southeast Asia’s ultimate fashion story across seven different countries. Kim modeled a selection of ZenFone 2 cases in the Incredible Catwalk campaign, including the case designed exclusively for ASUS by popular Italian beauty and fashion vlogger, and international YouTube personality, CutiePieMarzia.

“The ZenFone 2 is this season’s most versatile accessory and it looks right at home next to Kim in our Incredible Catwalk fashion story. And now, we are proudly launching our ZenLooks campaign, inviting aspiring accessory designers all over the Philippines to showcase their creativity, and design their very own ZenFone 2 case. The Philippines’ most talented accessory designers are set to join the ranks of global YouTube icon CutiePieMarzia who has already created her own ZenFone 2 case.” shares Jamie Zaldivar, Asus Philippines Marketing Manager.

Interested participants are encouraged to enter using the recently launched Incredible Catwalk fashion story as their inspiration, images and videos of which are already available at  http://www.facebook.com/ASUSph. Ultimately, each submitted ZenFone 2 case design should be inspired by the Philippines’ unique and unmatched heritage, aesthetic identity, diverse culture, striking landscape, and iconic elements.

How the ZenLooks design challenge works:

1.     Visit the ASUS Philippines Facebook page at http://www.facebook.com/ASUSph.

2.     Click on the ZenLooks app.

3.     Follow the steps to create your ZenFone 2 case design by uploading your own original photo that captures the Philippines’ iconic elements. Likewise, you may use the Incredible Catwalk image of Kim Jones in the Philippines as the inspiration for your own design.

4.     Submit and share your case design, and hashtag with #ZenLooks on your Facebook, Twitter or Instagram to check out the other designs from the Philippines.

Your Chance to Win

From 9 November to the 6 December 2015, one (1) winner will be announced every week, totaling four winners at the end of the design challenge.

Weekly Prizes: Each weekly winner will take home their very own ZenFone 2 Deluxe (worth PHP 17,995.00) and the limited edition ZenFone 2 case designed by CutiePieMarzia.

Grand Prize: Out of the four weekly winners, a Grand Prize winner will be selected to collaborate with the design team at ASUS to have their winning case design manufactured.

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About the ZenFone 2

The ZenFone 2 delivers a world-leading photography experience and a powerful all-round performance, all while looking luxuriously stylish.

It packs:

•     A 13MP/5MP PixelMaster Camera that captures stunning, high resolution photos with zero shutter lag.

•     Industry-leading Low Light mode to capture up to 400% brighter photos at night, or in low-light, without a flash.

•     Real Tone flash to ensure natural skin tones and accurate color.

•     Backlight (Super HDR) mode to capture vivid, evenly-exposed photos in challenging backlit scenes, ensuring foreground subjects stand out clearly and are free of shadows.

•     Selfie Panorama to capture wider angel selfie photos, allowing group shots.

•     For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual Mode offers users a DSLR-like experience right on their smartphone.

•     A gorgeous all-new ergonomic design with a bright 5.5-inch Full HD IPS display.

•     A super-fast 2.3GHz 64-bit Intel Atom processor with 4GB RAM and 4G/LTE connectivity.

AVAILABILITY & PRICING

Zenfone 2 is available in all authorized resellers nationwide. Please contact your local ASUS representative for further information.