How do you feel about the future? Is your family doing okay? Are the people around you hopeful or gloomy? With the Brighter Life Index: Social Sentiment or BLISS, Sun Life will show how optimism, prosperity, and the bayanihan spirit can produce a positive ripple from ourselvesto our loved ones and to the community where we live.
BLISS is a Facebook application thataims to get the pulse of Filipinos abouttheir current financial situation as well as their outlook for the future.
“BLISS gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing, we seek the brightest spots while also determining the areasthat are in need of a bit more sunshine,”explained Sun Life of Canada(Philippines), Inc. Chief MarketingOfficer Mylene Lopa. “Together with the Sun Life Foundation, we will help turn dim prospects to bright opportunities.”
How BLISS happens
Harnessing the power of crowdsourcing, BLISS gathers insights directly from consumers by asking Filipinos about their current state and their outlook for the future. Responses will be collectedprimarily via Facebook.
The results will be embodied by a map of the Philippines, where positive sentiments will be represented by sunny weather, while negative ones will be indicated by thunderstorms. This will be updated real time, with different aggregations available for viewing.
BLISS will also radiate warmth in real life, as the Sun Life Foundation pledgesto match survey responses with a donation to help localities with bleakoutlooks, as indicated by the stormyicons in the results map. Inspired by the practice of bayanihan (communal work),the initiative translates insight to action, via the information that will be shared by online users.
“Sun Life Foundation believes in actionthat is powered by insight, and we’rebringing that to the social mediaplatform through BLISS,” said Sun LifeFoundation Executive Director AnneZillah Flores. “We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”
BLISS to #LiveFreePH
From the present to the future, BLISS narrates the changing story of Filipinosfrom multiple points of view: self, family, and community. Income, health, and work-life balance are identified as personal concerns; food, nutrition andfinancial security comprise the familial territory; while access to quality education, healthcare, and livelihood opportunities are the societal factors that impact the nation as a whole. When addressed properly, these concerns can become the building blocks of a nationwide movement towards financial independence.
“From BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by being conscious of our needs while sharing the benefits of living the brighter life,” Lopa said. “We hope that by working together towards financial freedom, we can create a story of a prosperous and optimistic nation, because in our journey to financial freedom, we can go far if we go together.”
Share the BLISS to help communities in need and the chance to win awesome prizes like an iPad Air. Go tohttp://bit.ly/1hDBxhn to begin.
About Sun Life Financial
Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit www.sunlife.com.
