Sunrise Events, Inc. does it again for the Cobra Energy Drink Ironman 70.3 Asia-Pacific Championship 2016 edition!

Regular slots for the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 got sold out in 28 minutes beating its own record of 40 minutes for the 2015 edition. Definitely a heart rising moment for all triathletes who registered at the Cebu Provincial Capitol this morning when they all converged over breakfast sponsored by Alaska Milk Corporation. Watch out for updates as triathletes start their journey to the Cobra energy Drink Ironman 70.3 Asia Pacific Championship 2016 race.

For more information about the IRONMAN 70.3 Asia-Pacific Championship, please visit www.ironman.com/philippines70.3 Follow us on https://www.facebook.com/CobraIronman70.3Philippines, @cobraironman703 on Instagram, @CobraIronman703 on Twitter for updates. Tag us at #cobra703apac; #ironman703philippines; #IM703ceburegistered; #ironmanmorefun; #IM703APAC2016

Alaska Milk bags Silver in prestigious Asia Awards for Brand Advocacy

Truly world class.

The “Nutrition. Action. Champion.” program of Alaska Milk received international recognition for excellence when it won the silver medal in Best Use of Brand Advocacy during the 2015 Loyalty & Engagement Awards in Singapore last Aug. 13 at the Shangri-La hotel, Singapore.

The “Nutrition. Action. Champion” program was cited from among cutting-edge work across the region with 22 entries from Asia Pacific, South Asia and ANZ during the third edition of Loyalty & Engagement Awards, which was its biggest ever.

Through the “Nutrition. Action. Champion” initiative, Alaska Milk rallies Filipino children
to an active lifestyle, promotes good nutrition and instills the values of discipline, determination, hard work and teamwork for them to become champions in whatever they do.

The sports activities are developed, organized and sustained by Alaska Milk and its agency partners TBWA\SMP, OPEN and Partners, and M2M Advertising Phils. Alaska Milk has one of the biggest year-long sports programs in the Philippines- with more than 60 events, six different sports (basketball, volleyball, football, triathlon, cycling and running), and more than 20,000 participants nationwide.

The Loyalty & Engagement Awards support Marketing magazine’s mission of elevating marketing standards and practices in the region with focus on customer loyalty and engagement.

Alaska JrNBA JrWNBA Regional Selection Camp

JrNBA and JrWNBA Regional Selection Camp powered by Alaska now have its qualifiers. After several trainings and challenging competition here are the finalist.

1. Michaela Pentecostes (Makati)
2. Kyla Flores (Paranaque)
3. Akemi Marteja (Paranaque)
4. Christine Jazz Unqui
5. Nelia Jean David (Manila)
6. Stephanie Villapando (Laguna)

The selection was tough and every player gave their best to make it in the selection. Here are some of my shots



At the end of the day, everybody had fun and for the non qualifiers, I'm pretty sure that they train even harder to make it to the camp next year.

Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools. 

Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska Have 3 Boys, 2 Girls from Davao For National Training Camp

Four Davao players, one from CDO are Manila-bound

Davao City – Four Davaoeños and one player from Cagayan de Oro are set to pursue their basketball dreams in Manila this April after topping the Regional Selection Camp of Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska at the University of the Immaculate Conception in Davao City.
Paolo Emanuel Antonio, 14, of Stella Maris Academy in Davao City; Christopher Gonzaga, 14, of the University of the Immaculate Conception, Davao City and Jeffy Malilim, 13, of Corpus Christi School, Cagayan de Oro will vie for the honor of becoming Jr. NBA All-Stars at the National Training Camp in Manila come April.

Rozie Amatong, 11, of Modern International Learning Center, Davao City and Rhea Ville Bausin, 14, of Daniel R. Aguinaldo National High School of Davao City will compete in the Jr. WNBA division of the NBA’s global youth development program.
The five National Training Camp finalists stood out in a field of 259 participants aged 10-14 who tried out in the Mindanao leg of the regional selections. Participants were subjected to vitals tests, skills challenges and basketball drills on Day 1, at the end of which the top 40 performers were asked to return on Day 2. More intense drills and basketball team exercises met the semifinalists on Day 2 where a final scrimmage at the end of the day helped the coaches to select the most skilled basketball players who also exemplified the Jr. NBA/Jr. WNBA core values of Sportsmanship, Teamwork, a positive Attitude and Respect.
The NTC finalists from Davao were chosen by the Jr. NBA evaluation committee composed of Jr. NBA/Jr. WNBA coaches Rodney Santos, John Ramirez, Eric de la Cuesta, Christian Luanzon and Junjun Alas of Alaska, Louie Gonzalez and Ish Tiu and Melissa Jacob of Perlas Pilipinas.
“This group will compete well in Manila,” said Jr. NBA/Jr. WNBA Coach Ish Tiu of Perlas Pilipinas. “In particular, I would like to commend the boys for showing exemplary STAR values. As for the girls, they’re something else -- a package of skill, talent, passion and perseverance. I’m excited for them to showcase their God-given talents in Manila.”

Eleven-year old Rozie Amatong, the youngest participant, wowed the crowd with her heroics, including a buzzer beating shot that made her team win in the final scrimmage. "Basketball is a beautiful game. I especially love the challenge that comes with this sport," she said.
The last Regional Selection Camp for 2015 will be held at the PICC Forum in Manila on April 11 and 12. Boys and girls who wish to join the selection camps may still register at www.jrnba.asia/philippines. The program is absolutely free.
At the National Training Camp ten Jr. NBA and five Jr. WNBA All-Stars will be selected and will embark on a unique, overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia. The Coach of the Year presented by Alaska will also be announced at the National Training Camp that will be attended by NBA talents.
Full program terms and conditions can be found in the Jr. NBA/Jr. WNBA event website. Fans can also follow Jr. NBA/Jr. WNBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans may visit www.nba.com, and follow the NBA on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).
 
About Alaska Milk:
Alaska Milk recognizes the need of Filipino children for proper nutrition.  According to the 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI), it was revealed that 3 out of 10 children aged 5-10 years were underweight while 8 out of 100 children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today.  Alaska Milk is committed to help provide proper nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink.  It contains 20+ essential nutrients that help children reach their full growth potential.  Aside from proper nutrition, an active lifestyle is needed in order to shape and nurture healthier children.  Because of this, Alaska Milk encourages children to “go out and play” through its NUTRITION. ACTION. CHAMPION. programs: Alaska Basketball and Football Power Camps and Cups, Alaska IronKids Triathlon, Alaska Family Run and Alaska Cycle Philippines.  At the same time, Alaska Milk has a professional basketball team, the 13-time PBA champion, Alaska Aces, which continues to inspire the youth to become future champions who are guided by positive values.  Finally, Alaska Milk partners with excellent local and international organizations that share the same objectives, vision, and values namely the Philippine Basketball Association, National Basketball Association, World Triathlon Corporation, Cycle Asia, Makati and Alabang Football Schools. 

JrNBA / JrWNBA Presented by Alaska Not Just A Selection Process

A unique story that I witnessed all throughout the two days of watching the complete selection process of, I got a complete grasp of the how they pick the cream of the crop of Baguio.  From all of the 295 Participants on the first day trimmed down to the top 50 of the boys and girls aged 10-14 years old.


Sportsmanship, Teamwork, Determination, Action, and Being Healthy are just some of the traits that a team and an individual should have for being a Champion and starting to learn this on an earlier age is definitely recommended.  Having proper nutrition in the first place is essential in the sport of basketball and it is a good thing that Alaska is in full support always on fulfilling that duty of providing Alaska Milk and Choco Milk on the sports events like Jr.NBA/Jr.WNBA. Here is my story in pictures of the Baguio Selection Process.




This undersized little girl named Angelica caught my attention from the first day til the last day of selection. Fortunate that all the girls that tried out qualified to be part of the top 50 to qualify for the next level of the selection process where tests are harder and players are tougher. You can just imagine on competing with predictors that will eat you alive if you don't give your best on all the activities and playing your A game.

And that's what I saw in this cute little girl, not only did she perform her best but really tried hard to compete with the taller players.

Starting from day one, I can see this little girl's passion on playing the sport, although I wasn't really able to get a chance to formally interview her because of their busy training schedule because they were only given a few minutes of hydration break to drink on to the Alaska Milk/Choco Milk Booths and I don't want to stole that time away from her to recharge.


I think I'm also avoiding that not to spoil up something from her game and I specially don't want to end up with watery eyes after, because I just really got very inspired of the heart that she puts in her game and in the selection process.

From the picture above you can see that her dad carrying their youngest is all support for her and her elder sister which also qualified for the top 50.

Her determination, good listening skills and following what the coaches say are the winning traits that I saw in her and made my eyes stuck on what she will do next. Tried hassling to other players, bringing out the ball to her team mates from the side lines. I also commend her teammates that did not treat her like someone that will not contribute but rather the opposite, she tried all her efforts to be inluded in the team's scoreboard even if her shots can't barely reach the basketball board.

In the end, unfortunately she doesn't made it to the top selection to go back to Manila, but what she won is not the selection process but the heart of the people that saw her play, saw her determination and her big heart on playing the game of basketball. Among all the rest I can say that she got more fans than any of the qualifiers had.

As an added bonus, she got a consolation prize of an NBA Baller that only few people have in the Philippines and that baller came from New York that was given to one of the coaches organizing the event.

I saw how they went out from the gym and the pride that her parents have with her and her elder sister, now equipped with experience, and knowledge that she learned from the selection camp. It is heart warming that I saw them spending their time as a family in the camp cheering their two little girls. Alaska will definitely look forward on seeing her again next year for Baguio Selection Camp of JrNBA/JrWNBA presented by Alaska.

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Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. Full program terms and conditions can be found in the Jr. NBA/Jr. WNBA event website. Fans can also follow Jr. NBA/Jr. WNBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans may visit www.nba.com, and follow the NBA on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).

Alaska JrNBA/ JrWNBA Baguio Selection

Baguio City – Young players from Benguet Province and nearby Pangasinan distinguished themselves at the Regional Selection Camp of the Jr. NBA/Jr. WNBA Philippines 2015 presented by Alaska held at the St. Louis University Laboratory High School in this city, March 15, 2015.

Seven young players from these provinces – four boys and three girls -- had statistics and basketball savvy that impressed Jr. NBA/Jr. WNBA coaches and judged them worthy of inclusion in the National Training Camp, the high point of the NBA’s global youth development program, come April.

Jan Zyrus De Ayre, 13, of Berkeley School, Baguio; Magnus Gabriel Ines, 13, of St. Louis University Laboratory High School, Baguio; Christian Allen Magno, 14, of St. Albert the Great School, Dagupan and Manuel Andrey Ober, 13, of Dagupan City National High School are the region’s Jr. NBA representatives to the National Training Camp.

Christine Angela Venterez, 13, of Baguio National High School; Christine Cayabyab, 14, of Judge Jose De Venecia Sr. Memorial National High School, Dagupan City and Rose Marie de los Santos, 13, of St. Albert the Great School, Dagupan City will be the Jr. WNBA representatives for North Luzon in the National Training Camp.

Christine Cayabyab, who made it as far as the NTC last year, said she hopes to represent North Luzon proudly in Manila this year. “Many of us from Dagupan traveled to Baguio just so we could have another shot at our basketball dreams. Joining the Jr. NBA/Jr. WNBA brings us closer to fulfilling them.”

The next Regional Selection Camps will be held in Bacolod City at St. John Institute on March 21 and 22, Davao City at the University of the Immaculate Conception on March 28 and 29 and Manila at the PICC Forum on April 11 and 12. Qualified boys and girls who wish to join the selection camps may still register at www.jrnba.asia/philippines.

The program is absolutely free. At the National Training Camp ten Jr. NBA and five Jr. WNBA All-Stars will be selected and will embark on a unique, overseas NBA experience together with fellow Jr. NBA All-Stars from Southeast Asia. The Coach of the Year presented by Alaska will also be announced at the National Training Camp that will be attended by NBA talents.

Full program terms and conditions can be found in the Jr. NBA/Jr. WNBA event website. Fans can also follow Jr. NBA/Jr. WNBA on Facebook at www.facebook.com/jrnbaphilippines. For all things NBA, fans may visit www.nba.com, and follow the NBA on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines).

Alaska IronKids Triathlon in Subic Ruled by Borlain Sisters

Tara and Samantha Borlain again finished one-two in the same category (Girls 11-12) during the 2015 Alaska IronKids Triathlon held in Subic over the weekend. Open to children 6 to 14 years old, Alaska IronKids is the local junior version of the international triathlon series, Ironman.

Tara trailed Sister Samantha in the swim and bike part of the race but relied on her strong finishing run to prevail. Other 1st place winners in the girl category are Nicole Danielle Eijansantos (13-14), Alison Ann Noble (9-10) and Justicia Mariearl Tan (6-8).



Brent Valelo also relied on a strong run to rule the Boy 13-14. Other 1st place winners in the boy category are Juan Francisco Baniqued (11-12), Mark Grist (9-10) and Dayshaun Karl Ramos (6-8).

Christine Levi Gaspar and Una Janus Sibayan placed second and third in the Girls 13-14. Everly Janarie Macalalad finished third in the Girls 11-12. Patricia Tolentino and Ana Maria Mempin placed second and third in the Girls 9-10. Franchezka Borlain, youngest of the Borlain sisters, and Caitlin Gaw finished second and third in the Girls 6-8.

Sabino Czar Manglicmot IV and John Caleb Barlin placed second and third in the Boys 13-14. Jose Manuel Arao and Karl Rafael Pamakid placed second and third in the Boys 11-12. Matthew Thomas Alumbres and Juan Miguel Tayag placed second and third in the Boys 9-10. Jabrielle Marcos Delizo and Reggeal Victoria placed second and third in the Boys 6-8.

Four races are lined up for 2015— two aquathlons and two triathlons. The next races will be the Alaska IronKids Aquathlon Apr. 19 at The Village Sports Club; the Alaska IronKids Aquathlon in Subic Bay; and the Alaska IronKids Triathlon Aug. 1 in Cebu.

The races will have three categories: Race Category (with Podium Medals) with four age groups; Play Category (with finisher’s medal but no age categories) with short and long distances to promote outdoor play and increase participation for non-competitive participants; and the Relay Category (with Podium Medals) with two mixed age groups.

Alaska Milk Corporation President/CEO Wilfred Steven Uytengsu said he is ecstatic with the huge turnout.

“It’s really nice to see the parents supporting their kids promoting a healthy lifestyle, a lot of kids today spend a lot of time on their iPads or playstations. It’s important to develop your technical skills but you also have to be physically fit,” said Uytengsu.

Alaska IronKids Philippines is an annual sporting event that aims to promote the healthy and active lifestyle among children through the winning combination of proper nutrition and physical activity. The Alaska IronKids Race Series is just one of many sports development programs that Alaska conducts yearly to engage children to come out and play.

Pioneering athletic programs like the Alaska IronKids Philippines Triathlon has managed to take children away from their video game consoles, cellphones and cable TV remotes and out into the sun to swim, bike and run in triathlon races. Alaska’s sports programs hope to encourage children to get into organized sports while learning positive values like hard work, discipline, determination and teamwork. The program for 2015 will continue to bring excitement as it helps future athletes realize their dreams.

Become an inspiring athlete too and join Alaska’s sports programs now! NUTRITION. ACTION. CHAMPION. For general information about the Alaska IronKids please visit http://www.ironkidsphil.com; Alaska Milk Corporation visit http://www.alaskamilk.com; and for live Twitter updates follow @ALASKAsportshub & #AlaskaIronkids.