Bavaria Philippines Launch

Bavaria has been brewing its own taste of beer for over 300 years. That makes it 7 generations of perfecting quality beer brewed by using the finest mineral water from their own spring. Bavaria is focused on following its family traditions of brewing high quality
beers for the present and future generations to come. It prides in brewing its finest pilsner since 1719 and introducing the first truly alcohol-free beer in 1978. With a deep and rich history, the company wants to share their precious creations to the world.

Here in the Philippines, they introduce Bavaria Premium as their flagship product from the Bavaria product line-up. It is a classic pilsner perfect for the classic Filipino. A perfect night cap after a long day. It has a profile of a premium and clear lager where you
will experience the taste of a real beer: premium malts, hops, and the freshest spring water from Holland. Refreshing and light, this beer will make you feel like you’re bathing in the fresh water springs of Bavaria. Bavaria Premium is coming your way and is now available
in 7-11 outlets near you.

Other Bavaria products coming your way are the 8.6 and Bavaria 0.0% Malt Drink. 8.6 which has an alcohol content of 8.6% (Thus the name) is a strong and edgy blonde ale that will make you feel a special buzz from a special brew. For those who are looking for a more wholesome night, they will be launching the first ever Bavaria 0.0% Malt Drink that comes in 3 flavors: Original, Peach, and Pomegranate. An alcohol-free alternative great for any party.

Each of these variants has its own Bavarian twist, so watch out for these and experience Bavaria soon in establishments near you! Be Bold, Be Bavaria.

For more updates, like them on Facebook: BavariaPH or tag them #BeBavaria

Colt 45 Celebrates the Bonds of Brotherhood with an Epic Fist Bump

"The new Colt 45 was brewed with brotherhood in mind from concept to conception," says Greg Anonas, Asia Brewery Inc.(ABI) Marketing Manager for Alcoholic Beverages. "Embracing the idea of celebrating brotherhood allowed us to revolutionize the brand's flavor to optimize sharing, place the fist-bump on our labels to symbolize brotherhood and work with great brand ambassadors to help make the spirit of Sanib Pwersa come to life!"

Mr. Greg Anonas, Asia Brewery Inc.(ABI) Marketing Manager for Alcoholic Beverages

Modern Filipinos have replaced the traditional high-five with the fist bump when they greet their close friends. Colt 45 embraces this new trend and Filipinizes it by calling it "Sanib-Pwersa" as it re-introduces itself to the country in its latest "brewed for brotherhood" campaign.

Pretty faces' #sanibpwersa

To Colt 45, Sanib Pwersa means more to Filipinos than just a simple hand gesture among friends. It represents sincerity and loyalty among the people who deserve to be called their "bros" or "brads", a privilege that is earned and proved over time, and not given automatically. It also represents the kind of relationship the brand wishes to foster with its drinkers.

New Look of Colt 45 #SanibPwersa

At the heart of the Colt 45 reintroduction is the product's reformulation into the perfect beer for sharing. "We've improved the overall beer experience by using more aromatic hops, reducing bitterness, and bringing out its roasted malt flavor using our signature triple-hopping process. The result is a more flavorful beer that has more character and is closer to the ideal," shares Asia Brewery Inc.(ABI) Brewmaster Dr. Alberto Rivera.

Inspired by Colt $5's new look and ideology, Filipino hip hop sensation Abra and Filipino rock icon Raymund Marasigan, Colt 45's latest brand ambassadors joined forces to write a song about 'Sanib Pwersa" in record time, celebrating the depth of friendship and brotherhood the new Colt 45 encourages.

"It is always a delight to sing songs that celebrate the Filipino, and in the case of Sanib Pwersa, we celebrate the brotherhood that is uniquely ours," shares Raymund. "Sanib Pwersa is about the story of Filipino brotherhood. How each and everyone contributes something to the table and how great things happen when you and your bros come together."

"Well, I guess people have heard me do a lot of collaborations with other artists but it is the first time for me to do a collaboration that mixes rap and rock, and with none other than Raymund Marasigan," adds Abra.

Here's a video as well on an interview to Abra(pardon on the dark reception) 

The all-new colt 45 is now available in 7-11, Padi's Point, major supermarkets, and sari-sari stores across the country for suggested retail price of Php21 per bottle.

Join the Colt 45 Philippines brotherhood today through Facebook community page, Colt 45 Philippines, and you can also follow them on twitter: @Colt45PH. Make sure to hashtag #sanibpwersa.