The National Basketball Association (NBA) today released a sticker pack on the leading global communications app LINE, featuring 40 NBA legends for users to personalize their LINE conversations. The NBA’s official account on LINE – available in English, Chinese, Hindi, Indonesian, Japanese, and Spanish – reaches more than 3.8 million followers globally.
The
NBA is accessible on LINE through a range of devices including mobile,
tablets and PCs. By following the NBA on LINE, fans can receive
real-time news
updates, information on local NBA events, off-court happenings and
more.
The
NBA became the first major U.S. professional sports league to launch an
official account on the messaging application LINE in February 2015.
Since
its launch in 2011, LINE has grown into a global service used in 230
countries and regions, ranking first in the free app category in 71
countries. LINE offers
free one-to-one and group messaging, as well as the ability to make
free domestic and international voice and video calls. Apart from its
messenger app that is used to send popular virtual stickers such as
colorful emoticons, the company offers a wide range
of non-messaging services ranging from games to photo sharing apps.
NBA Official Account (LINE ID: @nba_global)
Supported regions: Global (except mainland China)
Supported languages: Chinese (Traditional), English, Indian, Indonesian, Japanese, and Spanish
Sticker set details
・Name: NBA Legends
・Release Date: Nov. 19, 2015
・Sale Region: Global except mainland China
・LINE STORE download link:
https://store.line.me/
About the NBA
The
NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association, the
Women’s National Basketball Association,
and the NBA Development League. The league has established a major
international presence with games and programming in 215 countries and
territories in 49 languages, and NBA merchandise for sale in more than
125,000 stores in 100 countries on 6 continents.
NBA rosters at the start of the 2015-16 season featured 100
international players from 37 countries and territories. NBA Digital’s
assets include NBA.com and NBA Mobile, which achieved record traffic
during the 2014-15 season, as well as NBA TV. The NBA
has created one of the largest social media communities in the world,
with more than 915 million likes and followers globally across all
league, team, and player platforms. Through NBA Cares, the league
addresses important social issues by working with internationally
recognized youth-serving organizations that support education, youth
and family development, and health-related causes.
About LINE Corporation
LINE
Corporation is based in Japan and develops and operates the LINE app
for smartphones. Since launching in June 2011, the LINE app has grown
into a global service
used in 230 countries and regions, ranking first in the free app
category in 69 countries. LINE offers free one-to-one and group
messaging, as well as free domestic and international voice and video
calls. LINE also includes a wide array of social elements
such as fun and expressive stickers, a personal Home, a Timeline, and
numerous LINE family apps, including LINE games and LINE camera. For
more information about LINE, please visit
http://linecorp.com/en/
*This is Press Release
