Deuter now in SM Mall of Asia

Up in the mountains, they hold a compass, a couple of energy bars, a flashlight, and a hydration pack, among many others. On the beach, they carry a change of clothes, a sarong, and some sunscreen. In school, they’re filled with children’s books and notebooks, artworks and pencils, and maybe even a pack of popcorn. We are talking about backpacks, of course.

In its most of basic of forms, a backpack is but a sack carried on one’s back, secured by shoulder straps. But for Deuter, one of the most trusted brands in the world of outdoor sports, the backpack is a passport to great adventures. It is no wonder then that the backpack has become a veritable must-have not only for professional athletes and weekend outdoorsmen, but for urban warriors as well.

Founded in 1898, Deuter has been pioneering premium outdoor equipment for over 115 years. It first made its mark by providing the Bavarian Royal Mail with mailbags and post sacks. Eventually, the company developed backpacks, knapsacks, satchels, and tents, primarily for the German military.

But the call of the great outdoors proved to be too tempting to resist, and soon, Deuter was outfitting pioneering mountaineering expeditions with backpacks and tents, putting their manufacturing skills and expertise to the test. In 1938, German mountain climber Anderl Heckmair brought along a Deuter backpack when he led the first successful ascent of the North Face of the Eiger. Fifteen years later, Deuter was with Austrian mountaineer Hermann

Buhl and his crew when they conquered Nanga Parbat in Pakistan, the ninth highest mountain in the world.That Deuter’s history is closely intertwined with that of modern mountaineering is no surprise as the company has consistently worked with the sporting world’s best in order to develop revolutionary systems and innovative products.

Today, Deuter provides the best fitting backpack for virtually all types of outdoor adventure, from hiking, biking, and trekking to mountain climbing and skiing. It also makes a wide selection of highly functional, top quality outdoor products from bags and sleeping bags to bike accessories and hydration systems. For families who like going on weekend hikes and camping under the stars, Deuter has developed kiddie-sized sleeping bags and child carriers with ventilated back systems. For city dwellers who have to traverse the urban jungle every day, Deuter offers a line of satchels, laptop bags, and duffel bags.

But at the heart of Deuter is its unwavering passion for the great outdoors. This is evident in each and every one of its products, which have been engineered to perform well outdoors and withstand the changing moods of nature, giving its wearer more than ample support.

At the Deuter concept store located at the SM Mall of Asia, its amazingly functional designs will be on full display. Leading the pack is Deuter's world-renowned AirComfort System. By creating a space between the pack and the wearer's back, this revolutionary mesh back system reduces perspiration by 25 percent. With its three-way ventilation, Deuter’s AirComfort System decreases the wearer’s average heart rate and load on the cardiovascular system, increasing his level of endurance. Carrying fully-loaded packs all day long wouldn’t seem such a burden with Deuter’s AirComfort System. With groundbreaking innovations such as this, Deuter makes exploring the world a fun and fulfilling pursuit!

DEUTER CONCEPT STORE
2nd level of SM Mall of Asia at the North Entertainment Mall.

SM Cinema Offers Six Exciting Cinexclusive Films for the Month of May

As the summer season nears its end, SM Cinema offers everyone something to look forward to with the May line up of SM Cinexclusives. This month’s line-up is composed of a diverse range of films from horror, thriller, action, drama to anime, to suit each one’s preference.

To kick off the month of May, the horror, sci-fi thriller Dark Skies will screen on May 1. The movie tells the story of a suburban family.  When a strange and disturbing series of events begin happening to their family, husband and wife Daniel and Lacey Barret find out that a deadly force is targeting them.  They decide to take the matters into their own hands in order to save their family from grave danger.

Anime Fanatics have a lot to celebrate this month with two big anime films set to screen this May as part of SM Cinema’s Cinexclusives. First up is One Piece Film Z which opens on May 1. The story takes place in the New World, where a conspiracy is shaking the very pillars of its people’s existence. In addition, Dyna Stone, the Marine’s Trump Card similar to the Ancient Weapons, has been stolen. It is believed that the notorious and powerful former Marine Admiral “Z” (Black Arm Zephyr), whom nobody has seen, is the culprit. Through Oda’s words and drawings, the corps begins to believe that Z is someone with human features but equipped with cyborg qualities and unimaginable power.  The Marine Headquarters move forward to rid the New World of the menace. One Piece Film Z was an ultra box office hit in Japan for four consecutive weeks raking in an estimate of $62,867,135 during its four week run.

The second Anime film to be screened on SM Cinema is Hunter x Hunter: Phantom Rouge, which will open on May 15. Kurapika takes revenge on the crime group Phantom Troup for killing his entire clan for their unique eyes that turn scarlet when they get angry.  Along the way, he finds out that his own “scarlet eyes” have been stolen. Through the help of Gon, Killua and Leorio, Kurapika is spared from death, only to be trapped by the deadly Phantom Troupe. Hunter x Hunter: Phantom Rouge sold an astounding 357,976 on its opening alone and earned $5,143,930 on its opening weekend.

Those who wish to see a local drama can catch Leona Calderon on May 8. The indie local movie stars the iconic actress Pilar Pilapil. Leona Calderon is a music lover who makes a living by cleaning establishments and private homes. With her positive and happy disposition, other people can’t help but be attracted by her. One of Leona’s landlord dreams of dancing with her to her favorite song while another admirer, a homeless man, fancies her for her positive personality. As the family’s breadwinner, Leona dreams of retiring one day on the island of her birth and enjoy the company of her family, but her life suddenly turns upside down when she was diagnosed with cancer. Leona is faced with a hard decision: to stay in another country for the free treatment of her cancer or go back to her homeland but spend all her savings on expensive treatments.   Leona Calderon is the opening film of the 2012 Gwangju International Film Festival.

Opening with the Anime flick Hunter x Hunter: Phantom Rouge on May 15 is the Comedy film Gambit starring Cameron Diaz and Oscar winning actor Colin Firth. The movie is about an art curator who plans to con his abusive boss into buying a fake Monet. But to make his plan work, he needs to team up with an eccentric Texas Rodeo Queen.

On May 29, British action superstar Jason Statham will grace the SM Cinema screens in his latest action flick Hummingbird. After a traumatic military stint in Afghanistan where he witnessed his entire team annihilated, Joey Jones returns to London to forget his past and stay out of trouble. When an opportunity for him to assume a wealthy man’s identity arises, he takes this chance as a way to live a new life. But one day, he finds his girlfriend dead in the river. He uses his connections with the Chinese mob to find out who murdered his girlfriend. Despite having promised to live a life away from trouble, he decides to break his own rules to avenge his girlfriend’s death. Hummingbird was written by the acclaimed screenwriter Steven Knight.

With the different big local and foreign SM Cinexclusive films slated this month movie goers will surely enjoy their movie experience at SM Cinema. SM Cinema has over 240 theaters in 44 branches nationwide. With the 100% Digital theaters nationwide, movie goers are guaranteed better viewing experience with crystal clear visual and audio quality of the digitized theaters of all SM Cinema theaters. 

To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.