Yamaha Tricity - Lean to a New Trend

MANILA, PHILIPPINES, January 24-25, 2015 — Yamaha Motor Philippines, Inc. unveils the latest in transportation ingenuity, the Yamaha Tricity. The SM Mall of Asia Concert grounds became the site of its grand launch where the country would witness and experience the future of personal mobility. A revolutionary design that is meant to create a new standard city commuter, it is equally efficient as it is practical without having to sacrifice the quality of its overall performance. This exclusive feeling is indescribable; the only way to really know how the Tricity will redefine your lifestyle in the city is by riding it.

Built for a unique but natural movement, the core of this new commuter vehicle technology is the Leaning Multi Wheel or LMW. This system allows two front wheels to deal with changes in different road surfaces while keeping both tires in contact with the road as it leans. It provides a unique experience during each ride that is felt in every turn; any angle; surpassing the standards of style, performance, and technological innovation.



Different celebrities and personalities made their presence felt during the 2-day extravaganza to become part of the newest style fad in the motoring world. The stars wouldn’t be the only ones who would take it for a spin; everyone had the chance to feel a unique way to move. The test riding area has been retrofitted to showcase the abilities of the Tricity, the track included speed bumps, wet spots, ramps, and uneven surfaces. Also present were the executives of YMPH. President, Mr. Toru Osugi; Sales and Marketing Director, Mr. Kaoru Ogura; Sales General Manager, Mr. Romeo Tan; and Marketing Section Manager, Mr. Ryan Jude Camus.

Created to fit the urban lifestyle of the city trendsetter, the Yamaha Tricity has finally arrived. The world was set into full rev when it became part of Thailand’s budding metropolis; it hit the streets of Japan where it was received with such curiosity being the first of its kind; then it was a steady leaning takeover in Europe where the locals learned how to move, live, and love. Now in the Philippines, it takes the Filipino lifestyle to a whole new level by teaching the country how to Move Like No Other. Ride it for yourself, visit your nearest Yamaha 3S Shop and be part of a movement that redefines the future of transportation, today.

Revs your Heart” with Yamaha International Motorshow

(From left) Mr. Ryan Jude Camus,  YMPH Marketing Section Manager; Mr. Romy Tan, YMPH Sales General Manager; Mr. Toru Osugi, YMPH President; Mr. Kaoru Ogura, YMPH Sales & Marketing Director and Mr. Yukio Fukada, YMPH Logistics, After Sales and Corporate Support Director.

Last June 4-8, 2014, Yamaha held their Yamaha International Motorshow at SM MOA, Atrium Hall. This event shows off the innovative and unique features of its local and global models, as well as its various new products for 2014. Yamaha aims to bring in to every customer the new Yamaha exciting world, which will be showcased in this 5-day event. 

Also, Yamaha launched to the public its new brand slogan, “Revs your Heart”, to highlight the ‘company’s passion for innovation by creating an exceptional value and experiences that enrich the lives of the customers.’ With Yamaha’s “Refined Dynamism”, the company aims to captivate and help create vibrant lifestyles through the new product line up and technology of Yamaha.

The new brand slogan came from the word “rev”, which simply means revving an engine, being associated to the human heart that pumps the blood through the body’s veins to make all the systems work properly. Revs Your Heart is a strong statement that is able to move people to greater heights and raise the quality of life. This is a statement that represents a deep sensation that lasts, a passion that endures.

Because of the company’s philosophy of providing its clients their satisfaction, Yamaha aspires to ignite a high-quality feel that projects the HEART of Yamaha through delivering an excitement ground that continuous to REV their exhilarating sense.

Together, let us all experience a colorful, vibrant motorcycle lifestyle with Yamaha!

“Experience a New World of Dynamism”

Visit www.yamaha-motor.com.ph for more details.

Yamaha Motor Philippines Sets 3 Records for Guinness Book in one day!

The Philippines can now add, The Most Number of Motorcycle Engines Started Simultaneously, The Most Number of Motorcycle Horns Sounded Simultaneously and the Largest Parade of Yamaha Motorcycles to its list of Guinness World of Records.

Yamaha Motor Philippines Inc, with the launch of its new slogan "Revs Your Heart," celebrated its annual Yamaha Club Day making history, by attaining all three world records.

Hundreds of thousands of Yamaha Riders banded together at the SM Mall of Asia Concert Grounds, revving their engines, beeping their horns, and parading their bikes, all in support of the group's bid for the three records.

While two of the records were easily created by the club, the world record for Largest Parade of Yamaha Motorcycles, had to be earned. The titlist holder then was TDMitalia, a motorcycle group from Italy that had 206 Yamaha motorcycles, parade at the Santamonica International Racetrack in 2003. However, breaking that record was an easy feat for the large number of Yamaha Club's loyal members present in the event.

After the club's display of solidarity, and awarding of the Guinness World Records, the members were treated to a concert and were given prizes and freebies.

The Yamaha Club was established with the premise of having direct communication with the company's valuable customers. The club gives their customers a heads up on new products and events, as well as freebies and discounts so that their customers can enjoy the "two-wheeled lifestyle." It is now the largest motorcycle club in the country, boasting an estimate of more than 85,000 members nationwide.

This year's Yamaha Club Day was sponsored by Dickies, Monster, BH&R the Bellevue, American Home Appliances, Philstar Ngayon, Sprinto, MotoActive and Shell.

Yamaha Motorshow Opening Day in SM MOA Atrium

Dance as they did as an opener

Manila, June 5, 2014 - Yamaha Motor Philippines Inc. launched today its New Models Fino i, XTZ 125, and Serow also the Hottest Models Tricity and YZF-R25

For riders who want to keep the tradition and elegance of their generation while embracing the innovation and new style brought about by the past-paced world we lived in today, get ready for the All new Fino i, the future of vintage, perfected by Yamaha. - Yamaha Fino i (The future of Vintage)

Yamaha Motor Philippines Inc.introduced a motorcycle that boosts greater stability, superior traction, stopping power and precision handling. It’s time to hit the brakes because the search is over. It’s time to conquer all roads with Yamaha XTZ 125

Yamaha Motors Philippines also presented Serow that is beyond a machine. It unites you with nature. Traverse through any path with superior riding ability. Lightweight and compact, with all weight centralized allowing a low center of gravity for a more stable riding experience.

And here are the models that you should watch out!

Yamaha International Motorshow in SM Mall of Asia

This June 4-8, 2014, join Yamaha as they take you to their “Yamaha International Motorshow”, which will be held at SM MOA Atrium Hall. This event will show off the innovative and unique features of its local and global models, as well as its various new products for 2014. Yamaha aims to bring in to every customer the new Yamaha exciting world, which will be showcased in this 5-day event.

Yamaha will also be launching to the public its new brand slogan, “Revs your Heart”, to highlight the ‘company’s passion for innovation by creating an exceptional value and experiences that enrich the lives of the customers.’ With Yamaha’s “Refined Dynamism”, the company aims to captivate and help create vibrant lifestyles through the new product line up and technology of Yamaha.

The new brand slogan came from the word “rev”, which simply means revving an engine, being associated to the human heart that pumps the blood through the body’s veins to make all the systems work properly. Revs Your Heart is a strong statement that is able to move people to greater heights and raise the quality of life. This is a statement that represents a deep sensation that lasts, a passion that endures.

Because of the company’s philosophy of providing its clients their satisfaction, Yamaha aspires to ignite a high-quality feel that projects the HEART of Yamaha through delivering an excitement ground that continuous to REV their exhilarating sense.

Together, let us all experience a colorful, vibrant motorcycle lifestyle with Yamaha!

Yamaha Club Day in SM MOA Concert Ground

Yamaha club has something exciting for its valuable customers!

Since it has been established, Yamaha club has been giving its loyal customers the enjoyment of a two-wheeler lifestyle that strengthens the organization, both individual group and the Yamaha club in general. And with its continuous support to its clients, they have been showing now the big numbers of Yamaha club!
This June 7, 2014 at SM Mall of Asia Concert Ground, join them with another milestone of giving excitement to the 84,000 members and you might be one of them, too! Enjoy a day filled with fun, excitement, music and exclusive perks that will showcase the numerous highlights of the Yamaha club and its line-up of different socially-relevant activities, and will also bind the organization into one big family!

Yamaha club day also aims to show-off the big number of attendees of the event, striking an attempt to create bragging rights line with a new Guinness World Record.

What are you waiting for? Come and experience a vibrant lifestyle with Yamaha Motor Philippines!